On the occasion of the development of several brochures from the Grand Dax Tourist and Cures, it seems obvious to regularize the creation through a graphic charter covering all possible media. For this, two new typographies, one for cures and the other for tourism. Determined color palettes, chosen according to the values and heritages of Grand Dax and finally a set of illustrations illustrating the territory in the manner of the Art Deco bas-reliefs present in the prestigious hotel of Dax. This charter is therefore used for each new or evolution of a support.
Publishing, illustration, branding.